There are a lot of people arguing over the power of SEO in light of PPC campaigns. The two are major branches in the terms of internet marketing, and some swear that one will trump the other. This is a constant battle with certain marketing firms, with many talking about how investing in a certain marketing strategy could lead to higher leads, click through rate, and conversions. When discussing ROI, you’ll want to measure both sides of the coin, but you don’t want to isolate just one.
Before you decide to go with either one, it’s important to define the power of each component in terms of reach for your business. Whether you’re working in affiliate marketing or you have a small business that needs traction with organic traffic, the two elements of marketing could in fact be a powerful way to generate interest. Keeping with that idea, consider the following comparison and move forward with what works best for your needs.
Pay Per Click Advertising (PPC)
Search engine marketing is huge, and it’s making each platform a lot of money. Marketers are using the existing ad networks to leverage successful campaigns of paid traffic. The way this works is simple. You bid for keywords and phrases that you want displayed whenever someone searches. Your listings (ads) will be placed above and to the right of all search queries before and after the sponsored posts. The goal here is to circumvent the SEO process and get people to click through and engaged straightway.
The cost is nominal, and can be as low as 1 cent per click. That means you could get 100 visitors for every 1 dollar you spend. If you were to scale that out, you could see 10,000 some odd hits for a low cost. Getting that kind of ROI with SEO alone is tough, but not impossible. The reason why internet marketing professionals sometimes favor this is simple, it takes a lot longer to implement optimization strategies and see proper ROI. The downside here is obvious, however. You are going to be spending a lot of money and crossing your fingers in terms of conversions.
Search Engine Optimization
The notion that SEO is dead is wrong. Search engine optimization is alive and well and it plays nicely with all other aspects of marketing that you can do online. You will have to balance things out however, as you will not be able to just focus on this section of the proverbial pie. The reason why this is an important aspect of your organic traffic needs is because it creates trust between you and the end user. When a person is searching for specific information, they trust the first 3 listings that are presented in the queries opposed to sponsored listings.
Millions of people using search engines right now, ignore PPC ads and utilize the listings that are given to them up front more often than not. If you ignore this sort of implementation, you will be missing out on the organic traffic that has been proven to convert well, due in large part to the trust that these listings help people get up front. The one thing to remember about using this methodology is simple, it takes time. You are going to have to wait for a while to see any sort of ROI. You will not see it immediately after launching, and that can have people concerned.
The Best Practices in Internet Marketing
If you have a website that you want to market, and you need traffic for a number of reasons, you need to go with both of these. SEO builds your long term trust and organic listings, but pay per click campaigns give you immediate satisfaction. Internet marketing is about many different elements working together, and these two are neck and neck in terms of usage. Balancing both is a way to ensure that you get as much attention as possible.